Background

This website www.dsdi.co.uk (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it.

Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions & Interpretation

1.1 In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

  • “Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
  • “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
  • “personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and
  • “We/Us/Our” means DSDI, a trading name of DSDI Limited Limited, a limited company registered in England under company number 09371816, whose registered address is 1B Cooting Road, Aylesham, Kent, CT3 3DW, England.

2. Information About Us

2.1 Our Site is owned and operated by DSDI Limited, a limited company registered in England under company number 09371816, whose registered address is 1B Cooting Road, Aylesham, Kent, CT3 3DW, England.

2.3 Our Data Protection Officer is Andy Richardson, and can be contacted by email at info@dsdi.co.uk.

3. How Does Our Site Use Cookies?

3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

3.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for marketing & advertising services. For more details, please refer to section 4 below.

3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

  • 3.3.1 Strictly Necessary Cookies
    A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
  • 3.3.2 Preference Cookies
    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
  • 3.3.3 Statistic Cookies
    Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
  • 3.3.4 Marketing Cookies
    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
  • 3.3.5 Analytics Cookies
    It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
  • 3.3.6 Functionality Cookies
    Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
  • 3.3.7 Targeting Cookies
    It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
  • 3.3.8 Third Party Cookies
    Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).
  • 3.3.9 Persistent Cookies
    Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
  • 3.3.10 Session Cookies
    Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4 Cookies on Our Site will expire as indicated in the table below.

3.5 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

3.6 For more specific details of the Cookies that We use, please refer to the table below.

4. What Cookies Does Our Site Use?

4.1 The following “Necessary” Cookies may be placed on your computer or device: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name of CookieProviderPurpose & TypeExpiry
wc_cart_hash_#DSDIHTML - Used to enable ecommerce functionality within the website.Persistent
wc_fragments_#DSDIHTML - Used to enable ecommerce functionality within the website.Session

4.2 The following “Preference” Cookies may be placed on your computer or device: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name of CookieProviderPurpose & TypeExpiry
__livechatLive Chat Inc.HTTP - Used to hide the user's personal customisation of LiveChat.36 Months

4.3 The following “Statistic” Cookies may be placed on your computer or device: Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name of CookieProviderPurpose & TypeExpiry
_gaDSDIHTTP - Registers a unique ID that is used to generate statistical data on how the visitor uses the website.24 Months
_gatDSDIHTTP - Used by Google Analytics to thottle request rate.1 Day
_gridDSDIHTTP - Registers a unique ID that is used to generate statistical data on how the visitor uses the website.1 day
_hjidDSDIHTTP - Sets a unique ID for the session. This allows the website to obtain data on the visitors behaviour for statistical purposes.12 Months
_hjidDSDIHTML - Sets a unique ID for the session. This allows the website to obtain data on the visitors behaviour for statistical purposes.Persistent

4.4 The following “Marketing” Cookies may be placed on your computer or device: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name of CookieProviderPurpose & TypeExpiry
_fbpDSDIHTTP - Used by Facebook to deliver a series of advertisment products such as real time bidding from third party advertisers.3 Months
_hjIncludedInSampleDSDIHTTP - Determines if the user's navigation should be registered in a certain statistical place holder.Session
frFacebookHTTP - Used by Facebook to deliver a series of advertisment products such as real time bidding from third party advertisers.3 Months
r/collectDouble ClickPixel - This cookie is used to send data to Google Analytics about the visitor's device and behaviour. It tracks the visitor across devices and marketing channels.Session
trFacebookPixel - Used by Facebook to deliver a series of advertisment products such as real time bidding from third party advertisers.Session
vuidVimeoHTTP - Collects data on the user's visits to the website, such as which pages have been read.24 Months

4.5 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

4.6 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

4.7 The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to “remember” what a user has done on previous pages / interactions with the website.

Important: Read the Google Analytics privacy document for more details about the data collected by Google Analytics.

Google Analytics supports three JavaScript libraries (tags) for measuring website usage: gtag.js, analytics.js, and ga.js.

5. Consent & Control

5.1 Before Cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended.

5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:

6. Changes To This Cookie Policy

6.1 We may alter this Cookie Policy at any time. If We do so, details of the changes will be highlighted on our website. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this

6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. Further Information

7.1 If you would like to know more about how We use Cookies, please contact Us at info@dsdi.co.uk.

7.2 For more information about privacy, data protection and our terms and conditions, please visit the following:

17. Date Of Publication

This policy was last updated on the 04/11/19.